Alignment
Clear contribution to a national or sector priority, with no conflict on the national events calendar.
International Events
Get approved, then get amplified across the UAE
Bring your conference, exhibition, festival or sport series to the Emirates. Meet the SDU standards and your event is pushed through the national ecosystem — partner entities, media networks, national calendars and social platforms.
Events hosted in the UAE and amplified nationally
Conferences, expos, sport, culture and entertainment brought into the UAE by entities. Once approved against SDU standards, the event is pushed across the national ecosystem with an outreach package.
Typical lead time: 3–12 months lead time
- 1Submit your event with AI-assisted intake
- 2Standards review by the Strategic Delivery Unit
- 3Approval and official national certificate
- 4Select an outreach package
- 5Ecosystem-wide activation and reach reporting
Approval standards
Six criteria that qualify an event for national support
Credibility
Verified organiser track record, financial capacity and named accountable representatives.
Experience quality
Venue, programme, accessibility and visitor experience meet UAE hosting standards.
Safety & compliance
Permits, safety planning, insurance and content compliance confirmed before endorsement.
Measurement
Commitment to report attendance, economic contribution and reach using the SDU framework.
Legacy
A stated benefit that remains in the UAE after the event: knowledge, talent, or repeat editions.
Outreach packages
Choose the reach your event deserves
Packages are available once an event is approved. All prices are indicative and confirmed with the unit during onboarding.
Discover
Baseline national visibility
AED 25,000
per event
- Listing on the national events calendar
- SDU website event page
- One announcement across SDU social channels
- Ecosystem newsletter mention
- Standard approval certificate
Amplify
Multi-channel campaign across the ecosystem
AED 95,000
per event
- Everything in Discover
- Featured placement on SDU and partner portals
- Coordinated campaign across 12+ partner entity channels
- Media briefing and press-release distribution
- Influencer and community activation set
- Performance dashboard with reach reporting
National Spotlight
Nation-level campaign with government presence
From AED 250,000
per event
- Everything in Amplify
- Homepage and hero placement across the ecosystem
- Out-of-home and airport network exposure
- Government participation and protocol support
- Dedicated PR and international media outreach
- Bespoke impact and legacy report